revision point

One major revision point i needed to focus on was adding more analysis to my paper. This is a paragraph going more in depth and adding more analysis about the Facebook game.

The connection made by the fans to the superhero characters through the Facebook game wasn’t an accident. The marketing and gaming team developed the on-line experience so that fans could begin to feel as though they were part of the movie’s action before even stepping foot inside a movie theater. Not only was a person able to find their character match, they could also communicate with other fans and the actors themselves through the game. I clearly see now how the marketing team used the pathos method of rhetoric. They understand the importance of creating the connection between the fans, the characters and the story.  They worked to build the anticipation and the desire by feeding bits and pieces through the game and tying it to the trailer.  By having the fans develop an emotional connection, it instilled an inner need to see the movie, to be part of the community at the midnight showing, to see the movie once, twice, even three times.  That is what makes the movie a success which in turns keeps the connection alive for the fans because they are now part of the success, part of the making of a blockbuster validating their importance to the movie and the importance of the movie to them.