Prices for 3D tickets are rising fast. Some theaters
are hiking the price up 26% in anticipation for the abundance of movies now
being released in 3D. Upcharge has risen
from an average of $2-$3 to $3.50 or
more in many cases, and even $5 in some theaters in such markets as Los Angeles
and New York. This rise in 3D prices will boost studios returns from 45% to 55%
depending on how long the movie remains in the theater. Greenfield surveyed 10
theaters in different major U.S. markets, finding a 8.3% hike for 3D locations
and an increase of 9.9% for 3D-equipped Imax screens. The cost for adult 3D
tickets will increase to an average $14.73 from $13.60, whereas 3D Imax screens
will cost adults an average of $16.63, up from $15.13. The AMC Loews Liberty Theater
in Boston raised their prices for 3D tickets from 38% to 66% and 40% for
children. 3D ticket prices for the 10 theaters surveys, on average, will see a
$1.13 increase in 3D adult tickets and a $1.50 increase for 3D-equipped Imax
screens. “With the success of Disney's 3D fantasy "Alice in
Wonderland" (accumulating $265.4 million as of Sunday) and 20th Century
Fox's "Avatar" (whose total has topped $736 million domestically),
it's unclear how moviegoers will react to the increased prices.” Said the
report.
With the
advancements in 3D, people wonder if there will be a time where movie are only
being made in 3D. This article adds good insight into how theaters decide on
their prices for ticket sales. Movies in 3D are fairly new topic coming up and
will only be discussed and analyzed even more. The advancements in the movie
going experience will be one thing I talk about in my paper. This is a key
aspect of how the experience is enhanced.
Stewart,
Andrew, and Pamela Mcclintock. "Big ticket price increase for 3D
pics." Variety.com. (2010): n. page. Web. 20 Jul. 2012.
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