AVENGERS ASSEMBLE!!! A slogan I had heard and seen many
times, but it wasn’t until I went to the movie theatre to see Sherlock Holmes:
A Game of Shadows back in December that I got my first real glimpse of what was
being hyped to be the biggest blockbuster of all time. Well, that is what the marketing slogan and
strategy were leading me to believe.
After seeing the Preview trailer for The Avengers, I knew immediately
that I had to be a part of the phenomenon and be at the midnight showing when
the movie premiered. In the months
leading up to opening night, I was given snippets of the movie plot on
different web sites; cast members were conducting on-line interviews, the
director’s previous work was being featured, and online critic reviews were
being posted. (If you haven’t guessed it
already, I really like movies!)
The reviews were describing the movie as outstanding. The Avengers was bringing together characters
from other movies that I loved, which to me represented marketing genius. As the months went by, more and more
advertisements appeared. It seemed like
every time I logged onto Facebook, someone else I knew was showing up on my
newsfeed proudly posting the Avenger superhero an online game had determined
they were most like. And speaking of “Like”, I can’t tell you how many times I
was prompted to “Like” the official Avengers Facebook page, a Fan Club page, or
simply post to one of my friends comments about the movie and the actors.
So the night finally arrived and not only did I have my
ticket for the midnight showing, I had bought the ticket for the Deluxe theatre
with the luxurious seats because of course the movie was going to be that much
better if I got to see it in 3-D, sitting on basically my own personal
Lay-z-boy recliner. Well, I am happy to
say, I was not disappointed, the movie did live up to the hype. Now, am I saying this because that is how I
really felt at the time or because that is how I was programmed to feel before
I even set foot in the theater? I guess
I like to think that I am not easily influenced, but I can’t deny that all the
exposure to everything “Avengers” before the movie definitely did impact my reaction
to the movie.
This is a very interesting approach to Inquiry One. I think it is fascinating to think about all the ways the internet now supports the promotion of movies. Previews at the theatre are only the beginning -- perhaps this is why previews start so early these days. I do think you can still zoom in on some specific moments so you'll have details to work with in your analysis. In particular, you might take a look at the second paragraph. There seems to be a lot you could unpack there.
ReplyDeleteIt seems like you chose a topic that you're very interested in which allowed you to put more details in it. I really liked it!
ReplyDeleteThis is an awesome topic! I do think that somewhere you should mention your love for movies instead of in parentheses because knowing you enjoy movies adds character to your story!
ReplyDelete